Mission Ready: RIX Tactical at the 2025 NRA Show in Atlanta

The RIX Tactical team had a strong showing at the 2025 NRA Annual Meetings & Exhibits in Atlanta, Georgia. This year was all about bringing our tactical gear to the forefront and giving the industry a close-up look at the systems designed for those who demand reliability, performance, and real-world durability.

At our booth, we showcased a range of our advanced tactical products including the RIP-3C infrared pointer, the RENV-M monocular, and the RNV-31s dual-tube night vision goggles. Each piece of equipment was built with professional users in mind—whether it’s law enforcement, military, or serious tactical operators. From rugged design to operational flexibility, the feedback we received confirmed that our gear hits the mark where it counts.

Our week started with a smooth arrival and setup. After flying into Atlanta and grabbing our vehicles, we got the full team together for a kickoff dinner to align on booth strategy and prep for a busy schedule. Thursday was dedicated to load-in and setup at the Georgia World Congress Center. The team quickly turned an empty booth space into a streamlined, professional display with plenty of room for product demos and conversations.

When the show officially opened on Friday, it didn’t take long for foot traffic to build. With strong placement near some of the biggest names in the industry—Microtech, Rost Martin, and Phoenix Trinity Firearms—we saw a constant stream of attendees stopping by to check out our gear. The RNV-31s especially drew interest from professionals looking for premium dual-tube night vision with enhanced clarity and ergonomic comfort. Paired with the modularity and compact power of the RENV-M, our night vision lineup offered solutions across a range of use cases. The RIP-3C infrared pointer, with its precision and rugged design, also sparked plenty of hands-on interest from attendees familiar with its importance in field operations.

Saturday brought the biggest crowds of the week. Our sales and media teams were in full swing, running demos, answering detailed questions, and walking customers through our gear. It was a high-energy day with tons of interaction and a lot of new connections made. We also had a chance to explore the show floor ourselves, keeping tabs on what other brands were offering in the tactical space and staying sharp on trends in night vision and optics tech.

Sunday shifted toward business networking. While the general crowd thinned, the conversations got more in-depth—discussions about distribution, dealer opportunities, and partnerships filled the day. These interactions are critical, and we valued the time to talk shop with others in the space. After tearing down the booth and packing up our gear, the team celebrated with a final dinner to close out what had been a very successful few days.

By Monday morning, the team was on flights back home. Tired, yes—but energized by the experience. Events like the NRA Show aren’t just about exposure; they’re about validation. When experienced users put your gear in their hands and get excited about it, you know you’re doing something right.

This year’s event marked a major step forward for RIX Tactical. We brought elite night vision systems and mission-ready gear to one of the most respected stages in the firearms and tactical community. We had meaningful conversations, built new partnerships, and showed the industry exactly what RIX Tactical stands for.

We’re just getting started. Stay sharp. Stay ready. RIX Tactical.